A lot of start-up business owners on the web are trying to figure out how they can take their businesses to the next level. One way you can work to increase your business's profile, is to employ some article marketing techniques. We highlight some article marketing tips in this article, and tell you how you can use these tips to your advantage.
Collaborate with other websites to get your articles published in new places. Most webmasters will happily allow you to guest blog because they appreciate the content as well. They will link back to your site, increasing your popularity to search engines. Try to get your article posted on a well-known site to greatly increase traffic.
When writing an article, don't overuse keywords. Incorporate them well into your article. Make sure they appear in the title, first paragraph and in the concluding paragraph. Don't use them in the body of the article as this gets repetitive.
Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you're selling. Don't overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.
Pick a smart title. You want the title of your article to be both relevant to the article, but also searchable so that you can be easily found. Use an interesting title that also includes the most important keywords, in order to drag both your target audience and the search engines in.
Make certain you submit a large number of articles. Consistently post your content to blogs. If you desire to promote one keyword, you should submit a lot of articles that contain it. For competitive keywords, a minimum of five articles must be submitted to the directories, and the public blog networks must receive ten if you intend to see good results. Next, it is necessary for you to post 50 times on private blog networks to obtain a decent ranking.
Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author's resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit Outrankco - Search Engine Marketing SEM to EzineArticles.com. Once your article is published there, you will have your own author's RSS feed. Each article that is approved on Ezine will ping your author's feed.
Do not, under any circumstances, plagiarize. Not only will your article be rejected, but you could actually get in trouble with the law. It is perfectly fine to use other resources (such as the internet) when writing an article. Just do not take the information and copy it word for word.
Know the research behind what you are writing. If you have spent time learning about your topic keywords, then your writing will come to you much easier and will take less time. If you are having to stop every few minutes to figure out what you are talking about, then you will be losing precious time and your article will show your lack of knowledge.
Make sure that your article is created with search engines in mind. This means that you need to include keywords in the title, first sentence and throughout the body of the piece. You also want to have keywords in the final paragraph and in any descriptions of the article that you have.
One way to build an email list through your article marketing efforts is to encourage your readers to write you to ask questions or get more information. Be careful to make this process sincere; do not rely on canned replies. If readers like your article enough to contact you directly they will probably consider giving up their address a fair trade for your attention.
If it takes you a long time to write an article, consider paying someone to write it for you. Although article marketing is very effective and can lead to a lots of sales and orders, your time is valuable and if it is taking you hours and hours to write articles, you may find yourself working for less than minimum wage.
Once you have become successful with article marketing, you should consider trying an article submission service. These services will upload your articles to many different marketing directories instantaneously. There are many different article submission services out there. Most are cheap to try out, and some are even free, so do not be shy about trying one out.
Do not waste time on untested products. You could write a thousand excellent articles about a specific product, and if there is no market for it, your time will have been wasted. Many people feel that they have failed at article marketing when the sales do not come. What they may not realize is that the product itself was the actual problem.
Do not let your articles read like one very long advertisement. Make sure that you are providing quality content and information to your readers or you won't keep them for very long. People will continue to return to a writer who they know will give them something interesting to read that is of value.
Use your articles to create a blog. Add all of your articles to a free blog site such as Wordpress or Blogger. This allows you to get more mileage out of your articles, and even though people talk all about Google penalizing your for duplicate content, most people don't understand that this mostly means duplicate content that resides on the same domain.
Choose a product you would like to promote before starting your article marketing. Find something that is currently doing very well. You can tell this by looking for products on an affiliate provider such as Clickbank. Once you choose a product, find at least 30 different keywords that you can write articles with.
Only publish content that will help your readers. Your article must serve the audience it is meant for because it will show if you do not show concern for the reader. Don't write an article to only get links back to your site, make the article relevant and interesting.
As was stated at the beginning of the article, it is important that you learn important information before you begin marketing articles. By being well informed, you are more likely to become successful. Follow the tips given to you in the above article and apply it to your article marketing goals.