Before you get started with the Search Engines you should decide which of the two major Search Engine marketing strategies will work best for your site. This will help you to stay on track and not waste a lot of time needlessly.
The most big contests dure a couple of months or even half a year. So it can attract a lot of webmasters/SEO's because they can jump in any time, even if the contest is already going on for a month. And big prices attract big amounts of media and participants. przyjaznycms.pl So you're brand gets big attention for a long time.
There are many guides out there on the internet which can be found quite easy using Google as a search tool to find them, that will explain how you can SEO your site yourself "DIY". There are also paid products out there that can make this easy for you (designed for certain forum boards like "vBSEO" is for use with vBulletin forum boards).
Yes, this really happened. Fortunately, keyword modifications were made and the site rebounded in the rankings after a few months. Whereas the site previously converted at 1 in 1,000, it now converts at 1 in 30. The next meeting was much more informal. In fact, there were plenty of beverages and I took the next day off.
Many SEO providers use unethical 'spam' practices because they are cheap, easy to implement, and do provide very short-term results. Beware of any provider that uses them.
A search engine optimization firm can guide you in where your resources should go. Whether you have only a small marketing and advertising budget, or the sky's the limit, your seo consultant can get you the most bang for your buck. To experiment with your resources on advertising avenues through trial and error is very risky and will be very expensive. Your seo consultant can save you the headache and heartache of risking your hard earned cash on experimental advertising, as well as hundreds, maybe even thousands, of dollars.
We worked with one client for several years. In the early phases of their campaign they selected some really poor keywords. We let them know this but they were insistent that we move forward. We were able to get most of their keywords ranked very well on the search engines, but as we suspected, sales did not increase. Every few weeks the client would call us asking if there was anything else that can be done to increase sales. We often made suggestions on how to improve their site along with recommending they change their optimized keywords. The site improvements they considered and often made. They keyword changes were considered but never approved. Eventually they left us.
Moral of the story is, make sure your stats package is the best that it can be. I don't think I'll be using my old stats package too much from now on, but I'll keep it on as it does have some individual visitor tracking capabilities that Google's version of Urchin currently lacks. Reading your stats regularly will save you money and time in the long run.